On Friday, May 13th, 2005, an idea was put into motion. An idea that a few designer-types could strike out on our own and do things our own way. An idea that we could use our years of agency and in-house experience to build a branding agency that cut out all the crap and got down to business. That idea? PRIMER.

PRIMER is Located just outside of Philadelphia, Pennsylvania, we specialize in brand strategy, brand building, identity creation, print, interactive, photography direction, illustration, copywriting and more. For our full bios, capabilities and client list, please contact us.

PRIMER is a multi-disciplinary brand agency hell-bent on championing the process of branding by challenging ourselves and our clients to push a little further. We believe strongly that the right combination of strategy and design can produce award-winning, quantifiable results.

We are committed to service - our boutique size ensures the highest level of involvement, attention to detail, flexibility, and expediency. We are committed to sustainability - see this document for more on our green initiatives. And most importantly, we are committed to the furthering of good design - be it through our award-winning work, our strategic thinking, or monthly exhibits at our own design-focused gallery space.

As creatives, we are lucky enough to make a living doing the work we love. Having been on both the creative and client sides of in-house and agency environments, we understand the importance of solutions that satisfy creative as well as business criteria. Doing good creative comes naturally - our ability to focus your ideas and build creative that makes sense for your business is our core strength.

We have found that great design does not necessarily equate to great results - this is why we emphasize the importance of a researched business strategy. Experience pushes us to apply strategy to all we do, rather than just following trends or just doing what looks good. This is the value PRIMER brings to your project.